Work with me
Work with Himanshu to grow your DevTool.
Almost a decade doing go-to-market for DevTools companies — three taken from zero to one and one to about five, plus consulting from pre-seed to Series B. If your motion still depends on heroics, that is the work I take on.
Positioning and messaging
The story your buyers repeat internally when they argue for you — written down and tested.
Launch and announcement plans
What ships, to whom, in what order, across six weeks. Then the follow-through.
Pricing and packaging
Reading your usage data honestly, then defending the change to the people it upsets.
Developer-facing material
Docs, comparisons and teardowns that survive a technical reader who came to disprove you.
How it runs.
01
A short call
You talk through where growth is stuck. I ask what your last ten deals actually looked like.
02
A one-page plan
The problem, the first change I would make, and what a fair test of it looks like. Yours either way.
03
The work itself
Writing, testing and shipping the thing — not a deck about writing, testing and shipping.
This suits a DevTools company in the growth phase — users, a first batch of revenue, and a team that needs a repeatable motion. If you are earlier than that, GTM is mostly experiments; the field guide will serve you better than a consultant.
Who writes this
Himanshu Saxena
I write and talk about engineering leadership and AI adoption.
My background is in psychology, which turns out to be unusually useful for the part of technical leadership nobody trains you for: how people decide, how teams avoid the obvious conversation, and why the same incident keeps happening in a different costume.
Before this I spent almost a decade doing GTM for DevTools companies — three taken from zero to one and one to about five, plus pre-seed to Series B consulting, cumulatively $5M+ in revenue.
My work
- Founding Director, Centre for Applied AI and Governanceappliedaigovernance.org
- Podcast, newsletter and tech publicationdiaryofacto.org
Questions about a playbook, a template, or a company that belongs on this list? The best way to reach me is LinkedIn.
Running GTM for a DevTools company and want a second pair of eyes on it? I take on a small number of consulting engagements — positioning, launch, pricing, and the developer-facing material that supports them.